William Hill Attack Campaign
With the success of The Euros behind them it was important for Ladbrokes to keep the customers engaged with stand out creative and market leading offers.
The requirement for this horse racing campaign was designed to increase high street presence through new communication channels and entice customers away from their competitors.
The Euros 2016
Created a fully integrated, stand out campaign for The Euros 2016 that had to align to the latest TVC with both Chris Kamara and Ally McCoist.
The brief was to design an overarching creative that focused on the Home Nations. This creative also had to work for the individual country specific promotions.
Received an internal award for the contribution to the success of this campaign.
The World Darts Championship
Lead designer for sponsorship events in charge of designing a comprehensive range of assets from digital and print advertising to the merchandising collateral for the event itself, creating a seamless customer journey.
Cheltenham Festival
For many years Ladbrokes have been the proud sponsors of The World Hurdles race, one of the biggest races at Cheltenham Festival, the most prestigious event of any sporting calendar.
The whole of Cheltenham is branded for the day, including the course, town centre, local bars, pubs and restaurants.