Perfectil Rebrand
Perfectil is the No.1 beauty supplement range for Vitabiotics. Tasked with giving the cartons a fresh look with an harmonious colour scheme. The design used a hybrid logo that was simple but incorporated elements from the old logo to retain it historical values.
Tea+
Designed a new style Tea+ range, including a new flavour 'Beauty'. The 'Beauty' carton required a colour scheme that had an affinity to the existing brand whilst maintaining a touch of femininity to the design.
This redesign included designing new ecommerce letterbox style cartons for easy posting.
Wellkid Marvel
2020 saw the launch of Wellkid Marvel Vitamin Gummies range. The biggest collaboration Vitabiotics had undertaken since the launch of Wellkid Peppa Pig.
I was involved in the development of the labels, digital and print advertising and POS. Ensuring the customer journey was consistent throughout.